By Andrea Archibald
It's time to talk Insta tips. I am certainly no expert but I have learned a think or two since turning the @livecolumbus Insta into a community account which is taken over by a new person or organization in Columbus each day. The @livecolumbus Instagram exists to show the city from lots of different perspectives but small business owners love to use the account to gain new followers. Those who gain the most followers from their takeover have a few things in common, their photos stick to a cohesive look or theme, they are crisp and clear, and they aren't over edited. Again, I am no expert but based on what I have seen work I've put together a list of Insta Do's and Don'ts for creating a crisp, cohesive, follow worthy feed that will translate into more followers and more engagement on Instagram.
1) Don't post the same thing over and over again. A lot of business owners get stuck in the habit of posting "and we sell this", "and this", "and this", "oh, and this" feeds like this get boring quick and beg for people to unfollow.
1) Don't take photos using the Instagram app, be sure to use your camera on your phone for the best images. Posting an image that isn't clear doesn't do your product or Instagram feed any justice.
2) Do choose an editor like Snapseed, Instasize, or VSCO Cam for your edits instead of using the standard Instagram filters. To make your account more cohesive, edit all pictures similarly.
3) According to (links to a really cool infographic) of over 8 million Instagram photos, here is what works on Instagram:
4) Do stick to a theme and look at your Instagram as one big picture instead of a bunch of small ones. Fight the urge to post photos that won't fit into the look you are going for and don't be afraid to go back through your feed to "edit" and delete photos that don't fit. A beautifully crafted feed will equate to more followers and more Insta interaction.
Below are some of my favorite (local) Instagrammers who are killing it with their cohesive Insta feeds. Check out their accounts and let them inspire you!